Functions of Event Organizers in an Event

Besides organizing the event, event organizer also holds important functions to ensure the success and professional impression of an activity. Here are some of the functions of event organizers in an event:

1.    Planner and Conceptor of an Event

EO designs a concept that is inline with the aim of the event and the target audience, be it internal cooperate events, public events, or national campaigns.

2.    Coordinator and Field Controller

EO ensures that every team, from the vendors, crews, and speakers, work in a coordinated manner so that every aspect of the event runs according to the rundown.

3.    Risk Manager

EO anticipates potential issues like weather, technical issues, or logistics delays, as well as the mitigation plans to ensure that the event runs accordingly.

4.    Communicator and Branding Support

EO helps deliver the message and main values of the event to the audience through visual designs, participants’ experience, and communication style that is consistent with the brand identity.

5.    Publication and Media Dissemination Support

Other than technical executioner, EO can also help strengthen the branding of the event by inviting media to come and cover the event. The process is done selectively with a clear topic and information, so that the publication is on point and highlights the positive aspects of the organizer.

6.    Provider of Technological Solutions

In this digital era, a lot of EO also offers live streaming services to reach online audiences. This service becomes a part of the function of modern EO, especially in conducting hybrid events and virtual conferences which requires professional audiovisual technology integration.

Types of Event Organizers (EO)

1.    One Stop Service Event Organizer

One Stop Service Event Organizer is an agency that is able to handle the entire processes of an event from the beginning to the end in one service package. This type of EO is suitable for a client who wants to delegate everything without having to interact with many vendors.

The EO will take care of all needs from concept, location, decoration, stage layout, documentation, to live streaming service if needed. This type of EO usually handles large scale events like international music concert, public festivals, corporate party, and national entertainment event which involve thousands of local and international participants.

2.    MICE Event Organizer

MICE (Meeting, Incentive, Conference, and Exhibition) becomes one of the most popular field in Indonesian event organizing industry. This type of EO focuses on conducting business and professional events like corporate meetings, scientific conferences, trade shows, or corporate incentive programs.

As an experienced and MICE-certified event organizer, Global Events does not just ensure the success of an event, but also brings an effective and classy event experience. In MICE, EO often adds elements of entertainments, networkings, and post-event tours to add values for the participants.

3.    Brand Activation Event Organizer

This type of EO holds a critical role in marketing strategy and brand communication. Their main focus is to organize events that increase awareness and interactions between brands and consumers.

Through activities like product launches, roadshows, pop-up events, to digital campaigns, this type of EO helps their clients build emotional connections with the target audience. This direct interaction not only increases brand’s visibility, but also strengthen consumers loyalty.

Eos experienced in brand activation usually cooperate with creative and digital marketing teams to produce innovative and impactful events.

Types of Events Organized by Event Organizers

1.  Marketing Event

A marketing event aims to promote products or brands to the public. These can be in the form of product launches, brand activation, promotion events, or interactive campaigns which involve consumers directly.

The EO is responsible to ensure that the event is interesting, interactive, and generates buzz that strengthen the brand’s position in the market.

2.  Sport Event

A sport event is an event that is related to local or international sporting events. The EO is responsible to plan the competitions, permissions, logistics, and security for participants and spectators.

This type of event includes tournaments, national championships, or corporate sporting competitions which oftentimes broadcasted through live streaming service to be watched by the public.

3. Corporate Event

A corporate event is an event conducted for corporate needs, from seminars, workshops, trainings, and company gatherings. It can aim to strengthen internal communication, nurture teamwork, or introduce company profile to the public.

The EO is responsible to design the event’s concept that is inline with the culture and mission of the company, including technical support like hybrid event for a company with remote workers.

4.  Government Event

A government event is an event organized by government bodies or public institutions. SME exhibitions, public policy forums, launchings of national programs, and interagency conferences are some of the examples. These kinds of events requires professional and transparent management, with detailed reporting and administrative procedures.

Experienced EO usually also helps in media dissemination, inviting authorized media to cover the event and spread the publication of government programs.

5.  Social Event

Social event includes personal and social events like weddings, birthdays, homecomings, and charity events. EO handles every details from decoration, catering, documentation, and entertainment, so that the event leaves a good impression without burdening the host.

The EO is usually highly flexible and creative, adjusting the theme and atmosphere to the host’s characters.

6.  Private Event

A private event is usually more exclusive, with limited invites and focuses on personal experience. Private weddings, engagements, and intimate birthday celebrations are some of the examples.

The EO helps manage every technical details like scheduling, location, decoration, menus, and documentation systems.

Event organizer holds a strategic role in ensuring that every event runs accordingly, professionally staged, and achieve the desired results. From the planning, technical coordination, and post-event evaluation, all need experience, accuracy, and solid management skills.